The Promise
opportunity“A Happier Garden, Right at Home” could be a nursery, a seed company or a landscaper.
Could your brand be anyone's?
The Brand Punk is a boutique brand strategy studio for businesses doing good work — but sounding like everyone else.
Start with the free Brand Teardown. Six questions, two minutes, and a straight answer on what your homepage is actually communicating.
How the Teardown works →// free · 6 questions · takes 2 minutes · no sales call
Everyone is saying the same
nothing.
“Quality you can trust.” “Innovative solutions.” “We put customers first.”
The same promise, word for word, across 27,000+ websites. When everyone says it, it means nothing. Your brand is the words nobody else can say.
Find out what your brand is saying for free.
Anatomy of an
authentic brand.
Your product can be copied. Your price undercut. Your brand is the one thing nobody can easily copy.
The Brand Teardown looks at how your brand comes across on your homepage, and measures what it finds against the six dimensions of an authentic brand.
- 01
The Promise
What a stranger believes could change for them if they hire you. You make a claim in those first five seconds, whether you chose to or not. What promise are you making?
- 02
The Onliness
The one claim no competitor could put their name to. If your headline would survive on a rival's site, it was never more than white noise to your audience.
- 03
The Territory
Who are you actually for? Your ideal customer should recognize themselves in your messaging before they have finished the first paragraph. A brand that tries to please everyone pleases nobody.
- 04
Word of Mouth
How do your best customers describe you to a friend? If it takes them a paragraph, most will keep the recommendation to themselves. Give them one line short enough to repeat.
- 05
Congruency
Your website, your social, your invoice, your pitch in person: one brand telling one story. When every touchpoint says the same thing, the right buyer sees a brand built specifically for them.
- 06
The Proof
Numbers, names, before-and-afters. Strangers arrive doubting every word on the page, so every claim you make needs something standing behind it.
74.5%
of the 250+ branding professionals surveyed named authenticity the most important factor in the future of branding. The top answer, by a distance.
// state of brand survey, 2023
Diagnose. Repair. Plan. Change.
Start with the free Brand Teardown: a stranger reads your homepage and names what it is getting wrong.
The Brand Teardown
free
It starts with a stranger's eyes on your homepage. The Brand Teardown looks at the page the way a first-time visitor would and scores it against the six dimensions of an authentic brand, the same six an expensive branding agency would work through.
The Teardown then goes deeper on the two places costing you the most, looking closely at how your brand presents itself there.
Each finding says what is wrong, why it matters, and what to change. No sales call, no obligation. If the findings are useful, you'll know what to do next.
Learn about the Brand Teardown →
The Brand Repair
$497
The Teardown says what your homepage is getting wrong. The Brand Repair writes the words: three complete hero messages, one recommended, each written out and ready to paste.
The hero. Not a redesign, not a brand strategy. Bought from inside your Teardown results and delivered in 2 business days. The full $497 is credited toward a Blueprint within 60 days.
57% of a visitor's time on a page is spent above the fold, before they ever scroll. Nielsen Norman Group, eye-tracking, 2018
30 days · full refund
Learn about the Brand Repair →
The Brand Blueprint
$4,997
The Teardown is scoped to your homepage. The Brand Blueprint finds the position your business can own in its market, then carries it into every touchpoint you have.
The Brand Repair rewrites the hero. The Blueprint decides what the whole business should be saying in the first place.
The Process
After you buy, you book a thirty-minute interview with me. We talk about your business, your goals, and where you want to be.
Then I go to work: your market, your competition, and your business seen from your customer's side. That research becomes the directions your brand could credibly own.
We review those directions together in a live strategy session. Once you pick one, I finalize your Brand Blueprint and deliver it.
What arrives is one document covering both the strategy and how to say it. You keep it as the reference while you build the new brand assets around the direction you chose.
30-day money-back.
Learn about the Brand Blueprint →
The Brand Build
scoped per project
The Blueprint closes with the projects it would take to carry the direction into the world. Each Build project is scoped on its own.
The Build Menu
Brand Identity - If your logo needs a refresh, or your brand needs a full identity system, this is where it happens.
Website - Your site breaks into three jobs: content, design, and development. I can take one of them or all three.
Social Media - A plan for what to post and why, so social brings you customers instead of eating your week.
See the Build menu →
Diagnose.
Your first step.
An authentic brand starts with a diagnosis, and the diagnosis is free. We'll be gentle (maybe): six questions, two minutes, and the only cost is a little pride.
- 01
The scan
The Teardown scans your homepage line by line: every promise logged, every claim tested against what you actually sell.
- 02
The extraction
Six questions engineered to pull your brand out of your head: what you stand for, who it's for, what only you can say.
- 03
The cross-exam
Your answers get held up against your scan: the brand you meant versus the brand your site communicates.
- 04
The findings
Your brand authenticity framed around the six dimensions of brand, plus two findings that go deeper on what to change.