Could your brandbe anyone's?
Six questions, two minutes, then AI reads your website against the four working parts of an authentic brand. The Brand Teardown hands back its three biggest reads, ranked worst-first. On screen in minutes, free.
How the brand teardown works →// free · 6 questions · takes 2 minutes · no sales call
Everyone is saying the same
nothing.
“Quality you can trust.” “Innovative solutions.” “We put customers first.”
The same promise, word for word, across tens of thousands of websites. A brand starts with knowing who you are. It ends with words nobody else can say.
Find out what your brand is saying for free.
Anatomy of an
authentic brand.
Your product can be copied by lunchtime and your price undercut by dinner. Your Brand is the one thing that nobody can take! Authenticity is four working parts and the Teardown checks your brand against all four.
- 01
Self-knowledge
You know exactly who you are and what you stand for, and every brand decision starts from that strength, not from whatever the competition did last quarter.
- 02
A kept promise
Authenticity is doing what you promise, not performing a personality. The promise your website makes is the one your customer actually gets.
- 03
Congruence
Mission, market, culture, values, personality: one direction. When every touch point says the same thing, buyers stop re-deciding who you are.
- 04
Unstealable words
Language only you can say. If your headline would survive on a competitor's site, it was never yours. You just watched that happen above.
of the 250+ branding professionals surveyed named authenticity the most important factor in the future of branding. The top answer, by a distance.
// state of brand survey, 2023
Diagnose. Plan. Change.
One road, three steps. Start free.
The Brand Teardown free
Six questions, then AI takes your website apart line by line. Its reads ranked worst first: on screen in minutes, PDF in your inbox.
Get the Brand Teardown →
The Brand Blueprint $1,500
The full repair plan. Every brand touch point pulled apart and rebuilt around what you actually sell and who actually buys it. Starts with your teardown. Delivered in 3 days.
30-day money-back, any reason.
See how the gaps close →
The Brand Build scoped per project
The Blueprint decides. The Build executes: your website, your content, your campaigns, kept on-brand while you run the business.
See the Build menu →
Diagnose.
Your first step.
Your journey to an authentic brand starts with the Teardown. We'll be gentle (maybe). Six questions, two minutes, and the only cost is a little pride.
- 01
The scan
AI reads your website end to end: every promise logged, every claim tested against what you actually sell.
- 02
The extraction
Six questions engineered to pull your brand out of your head: what you stand for, who it's for, what only you can say.
- 03
The cross-exam
Your answers get held up against your scan: the brand you meant versus the brand your site communicates.
- 04
The findings
The three biggest reads ranked worst-first, delivered live: dashboard on screen in minutes, PDF in your inbox.
Say what only you can.
AI scans your website and The Brand Punk gives you a detailed breakdown of how your brand is communicating. The 3 biggest reads, free. No strings attached.
If that sounds slightly uncomfortable, good. Comfortable is how it got this way.
// free · 6 questions · 2 minutes · reads ranked worst-first