The Brand Punk
About

// services

01

The TeardownSee what your homepage communicates, with page evidence behind the findings. A free assessment of your intentions and your current message.FreeMinutes

02

The RepairExpress your existing brand more clearly in your homepage opening. Three researched copy options, my recommendation and finished words ready to use.$4972 business days

03

The BlueprintA strategic idea your company can rally around. You choose a direction with me; I write the strategy, messaging and communication plan.$4,9972 weeks

04

The BuildCustom projects for identity, content, websites and AI lead tools. Scoped and priced separately.ScopedPer project
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Build your brand. Earn customers for life.

// The Brand RepairProfessional homepage copy$497 · 2 business days

Make your homepage say what you mean.

You know your business. Finding the words is harder. I rewrite your homepage’s opening to make what you already offer clear, so visitors can decide whether your business is for them and know how to act.

I’m Chad Mullins, a brand strategist for over 20 years. I research your business, competitors and market, then write three copy options and recommend one. Ready for your site in 2 business days.

Start your Brand Repair

First, a free Teardown: six questions, about two minutes. Then choose your $497 Repair from the results.

Already have a Teardown? Sign in to your results.

Kitchen gardens, built and cooked from

We build your kitchen garden. Then we come back and cook from it.

For families who want to eat from their own yard without becoming farmers. We design and plant the beds, look after them through the season, and four times a year our cook makes dinner from what grew.

Book a garden walk

the first walk is free · no contract · you keep the harvest

Fictional example · HappyGarden, after its Repair

The four parts I rewrite

  1. A reason to stay

    The headline: what customers gain.

  2. A reason to choose you

    The supporting text: why you.

  3. One next step

    Button text with a clear action.

  4. Confidence to act

    Reassurance backed by your business.

57% of viewing time in a 2018 desktop eye-tracking study was spentabove the fold.

The first screen helps visitors decide whether your business is for them. Make the outcome, the reason to choose you and the action clear. The Repair puts professional attention on those first few lines.

Nielsen Norman Group, eye-tracking, 2018

Same homepage. A clearer reason to choose you.

HappyGarden builds kitchen gardens and comes back to cook from them. The rewritten opening puts that difference first. Move the divider to compare the copy.

Teardown finding · the cooking is missing

“A happier garden” could belong to any landscaper. Nothing in the opening tells customers that HappyGarden comes back to cook.

HAPPYGARDENGardensKitchenStoriesBook a garden walk

Consultation · Installation · Maintenance

A happier garden, right at home

Fresh, Organic, Seasonal.

Book a garden walk →

// Quality you can trust

Drag the handle or choose Before / After. Same layout. Different words.

Fictional example. The Repair supplies the headline, supporting text, button text and reassurance. The design stays the same.

Here’s what you get.

My custom AI-powered research tool examines your business, your market and up to three competitors. I use the evidence from your site and intake to write three versions of your homepage opening and recommend one, with the reasoning.

The top of your homepage. Not a redesign, not a brand strategy.

Clearer words for your existing brand and site. The Repair strengthens how you present your business. Website design, other pages and a new strategic direction are outside its scope.

  • Competitor comparisonWhat up to three competitors say, what they repeat, and what none of them says.
  • Three copy optionsThree versions of your opening section, with a recommendation and explanation from Chad.
  • Ready-to-use website copyYour recommended headline, supporting text, and button wording, with clear instructions for adding them to your homepage on desktop and mobile.
Start your Brand Repair

First, a free Teardown: six questions, about two minutes. Then choose your $497 Repair from the results.

Already have a Teardown? Sign in to your results.

$497

30 days · full refundDelivered in 2 business days

// $497 once you have your results · 30 days · full refund

See the three sample deliverables

  1. 01 · Competitor comparison

    What up to three competitors say, what they repeat, and what none of them says.

    Sample excerpt · HappyGarden · 01 of 03

    What your competitors say

    1. Greenway Yardsgreenwayyards.exampleBeautiful gardens, expertly maintained. Free quotes.
    2. Valley Bed & Bloomvalleybedandbloom.exampleOrganic. Local. Seasonal. Landscaping for the modern home.
    3. Hearthside Gardenshearthsidegardens.exampleYour dream garden, designed and installed. Serving the valley since 2011.

    what they all promise

    Beautiful, organic, local. Every one of them sells the garden and stops there; none says what happens to what grows.

    what none of them says

    That somebody cooks. Nobody in this set tells a family what dinner looks like after the beds go in.

  2. 02 · Three copy options

    Three versions of your opening section, with a recommendation and explanation from Chad.

    Sample excerpt · HappyGarden · 02 of 03

    Three headline examples

    1. Option A · Lead on the gardenA kitchen garden, planted for the way you cook
    2. Option B · Lead on the cook recommendedWe build your kitchen garden. Then we come back and cook from it.
    3. Option C · Lead on the harvestEat from your own yard this summer, without becoming a farmer

    why option B

    Option B says the one thing no competitor says, and it is the thing that already lives three screens down HappyGarden's own page.

  3. 03 · Ready-to-use website copy

    Your recommended headline, supporting text, and button wording, with clear instructions for adding them to your homepage on desktop and mobile.

    Sample excerpt · HappyGarden · 03 of 03

    Your recommended copy

    Headline
    We build your kitchen garden. Then we come back and cook from it.
    Text
    For families who want to eat from their own yard without becoming farmers. We design and plant the beds, look after them through the season, and four times a year our cook makes dinner from what grew.
    Button
    Book a garden walk
    Trust
    the first walk is free · no contract · you keep the harvest

    on a phone

    Start “Then we come back” on a new line so the two parts of the service are easy to follow.

Sample excerpts for HappyGarden, a fictional business.

How you get started.

  1. 01
    First, the free Teardown

    Six questions, about two minutes. See what your homepage needs to make clearer. Your email unlocks the full findings and a PDF copy.

  2. 02
    Choose your Brand Repair

    Choose the $497 Repair from your results, then complete a short intake about your business and competitors. No sales call required.

  3. 03
    Delivered in 2 business days

    Your Repair arrives in your account, with a link by email. An optional 30-minute walkthrough call is included.

Bigger than your homepage?

If you need to decide what the company should stand for, the Brand Blueprint establishes that direction. I bring a researched recommendation, you and I discuss it, and I write the strategy, messaging and communication plan.

Start a Blueprint within 60 days of your Repair and the full $497 is credited toward it.Learn about the Brand Blueprint

Put a professional on your homepage.

Get the words you’ve been trying to find, backed by research and ready to use in your homepage’s opening.

Start your Brand Repair

First, a free Teardown: six questions, about two minutes. Then choose your $497 Repair from the results.

Already have a Teardown? Sign in to your results.

// $497 · 2 business days · credited toward a Blueprint within 60 days