The Promise
opportunity“A Happier Garden, Right at Home” could be a nursery, a seed company or a landscaper.
What’s your homepage saying?
You know what you meant. See how your homepage comes across.
The free Brand Teardown compares your intentions with the evidence on your homepage. See the impression your page creates and what to change. Your name and email unlock the full findings and PDF.
The Brand Teardown
See what your homepage leaves out.
HappyGarden’s homepage left out its best detail: they build your kitchen garden, then come back to cook from it. Explore this sample Teardown finding and what a paid Repair could change.
Teardown finding · the cooking is missing
“A happier garden” could belong to any landscaper. Nothing in the opening tells customers that HappyGarden comes back to cook.
Drag the handle or choose Before / After. Same layout. Different words.
HAPPYGARDENGardensKitchenStoriesBook a garden walk
Consultation · Installation · Maintenance
A happier garden, right at home
Fresh, Organic, Seasonal.
Book a garden walk →// Quality you can trust
HappyGarden is fictional. The free Teardown identifies what to change; replacement copy is part of the paid Repair. See the Brand Repair.
How the Teardown works.
Your homepage, your answers, and findings you can act on.
Share your website
Enter your website, then answer six questions about your business. The Teardown uses those answers when it scans your homepage.
See what comes through
The automated assessment compares your intentions with your homepage across six brand criteria. See what comes through and what suggests a different story.
- the brand teardown · happygardentouchpoint: website · happygarden.comthe customer view
A family that wants to cook what it grows can't tell HappyGarden is for them.
Your homepage opens on garden design and planting. Nothing near the top says what happens after the harvest.
The Brand Repair rewrites the hero, delivered in 2 business days.Get The Brand Repair
Six dimensions of brand
the brand you claim vs the brand you show01 02 The Onliness
opportunityThe site never claims the one thing that actually separates you.
03 The Territory
opportunityHomeowners, schools and nonprofits get equal weight, so nobody feels claimed.
04 Word of Mouth
holdingSix of your last ten customers came from someone telling a friend.
05 Congruency
holdingFood, family and community run through every section, hero to mission.
06 The Proof
holdingYour receipts are real, and they all point at the community wall.
The findings
Ready for action01 Your hero names the place, not what you hand over
Five seconds in, a stranger has you filed as a landscaper.
your homepage heroThe hero reads “A Happier Garden, Right at Home” over “Fresh, Organic, Seasonal”, then three icons: Consultation, Installation, Maintenance. Nothing above the fold says that somebody cooks.
What you should doThe hero stops describing a garden and starts describing the service you run, headline and subline together.
02 The kitchen half of your business is one clause
It is the part no competitor could copy, and it appears once, mid-page.
your homepage services listThe culinary claim sits in a single clause below the three service icons. Read from the top down you are a garden installer with better photography, and installers get compared on price and bed count.
What you should doGive the culinary claim its own place near the top, above the three service icons.
Get your findings
Each finding points to the page evidence and explains what to change. Enter your name and email to unlock the full analysis and receive a PDF.
// after your Teardown
The Brand Repair
Put what you meant into clearer words.
Want professional help with the words? My custom AI-powered research tool investigates your business, competitors and market. I write three versions of your homepage opening to strengthen your current brand presentation. You get my recommendation, the reasoning and finished copy ready to paste.
The top of your homepage. Not a redesign, not a brand strategy.
available from your Teardown resultsReview your free findings, then decide whether you want a Repair.
Start a Brand Blueprint within 60 days and the full $497 is credited toward it.30 days · full refund
Learn about the Brand Repair// Behind the Teardown.
Working with The Brand Punk.
I'm Chad Mullins. I've spent 25 years working in design agencies and inside companies. I built the automated Teardown. For every paid Repair, I review the research and make the recommendation.
// where the Teardown fits
The Teardown shows how your homepage comes across. The Repair expresses your existing brand more clearly in the opening. The Blueprint helps you choose a strategic direction for the company, with messaging and a communication plan. The Build puts your direction into practice through custom projects.
You know what you meant. See what comes through.
Get the outside perspective and page evidence to decide what needs attention. The findings are free; hiring me for the rewrite is your choice.
Find out now// free · six questions · evidence behind each finding