The Promise
opportunity“A Happier Garden, Right at Home” could be a nursery, a seed company or a landscaper.
The free Brand Teardown.
Six questions, two minutes, a new perspective on your brand.
The Teardown looks at your homepage against the six dimensions of brand. You then receive your results on-screen and in your inbox in minutes.
// free · 6 questions · 2 minutes · no obligation
The Brand Teardown
One homepage, before and after.
HappyGarden is the sample business the Brand Teardown uses as its exhibit. It builds kitchen gardens and then cooks from them, and its homepage stopped at the garden.
A Happier Garden, Right at Home
Fresh, Organic, Seasonal
Consultation · Installation · Maintenance
finding 01Five seconds in, a stranger has you filed as a landscaper. Nothing above the fold says that somebody cooks.
HAPPYGARDENGardensKitchenStoriesBook a garden walk
Kitchen gardens, built and cooked from
We build your kitchen garden. Then we come back and cook from it.
For families who want to eat from their own yard without becoming farmers. We design and plant the beds, look after them through the season, and four times a year our cook makes dinner from what grew.
Book a garden walk →// the first walk is free · no contract · you keep the harvest
the fold
For people with a yard, no time, and a kitchen they would rather use.
Not a landscaping company and not a meal service. One team that plants what you will eat and then shows you what to do with it.
The Bed
One raised bed, planted for your kitchen, with a season of care.
The Garden
The whole yard, designed around what you cook most.
The Table
The garden plus four dinners a year, cooked from it.
“We ate our own tomatoes in July and I did not weed once.”a client, second season
Since 2014planting in the same valley
exhibit: HappyGarden, a sample business. The same page, read element by element, is on the Repair page.
The six dimensions
of a brand.
Based on industry-standard frameworks and teachings, these dimensions have withstood the test of time and are widely considered the most important aspects of brand thinking today.
01 The Promise
Five seconds after visiting your site, does a stranger know what would change for them if they hire you? Most homepages answer with wallpaper words: “quality,” “trusted,” “excellence.” Words that promise everything and commit to nothing.
Get the promise right and when the ideal customer visits your website, they get it and stay. The back button never gets a chance.
02 The Onliness
The one claim no competitor can copy easily. The sentence only your business has earned with years of hard work. Most brands hide their uniqueness with industry boilerplate until every business in an industry starts to sound the same. When this happens, you feel price pressure as customers struggle to articulate your value.
Get the onliness right and the cheapest option stops winning, because nobody else sells what you sell.
03 The Territory
Who you work for, drawn tight enough that the right customer recognizes themselves on sight. A brand that tries to please everyone pleases nobody: the hard work is naming exactly who you're for.
Get the territory right and the ideal customer reads your homepage and thinks: this was built for me.
04 Word of Mouth
What do your best customers say when they recommend you? If the answer takes a paragraph, most of them never give the recommendation. The Teardown checks whether your website hands them one short sentence worth repeating.
Get word of mouth right and your best customers sell you to people you've never met, in words you gave them.
05 Congruency
Your website, your social, your invoice, the way you pitch in person: one brand, or five loosely related businesses? Every mismatch a stranger spots costs a little trust, and strangers spot every one of them.
Get congruency right and a stranger meets the same business everywhere they check, and every match earns a little more trust.
06 The Proof
Receipts. Numbers, names, before-and-afters. Evidence a skeptic can check. Strangers arrive doubting every word you say, and a claim without proof reads as decoration.
Get the proof right and you never have to say “trust us” again.
How the Teardown works.
Three steps, six questions, and about two minutes of your time. The only cost is a little pride.
01The deep scan
Our proprietary system scans your homepage line by line: every promise logged, every claim tested against what you actually sell.
02The cross-exam
Your six answers get compared to your scan: the brand you meant versus the brand your site communicates.
- the brand teardown · happygardentouchpoint: website · happygarden.comthe verdict
HappyGarden builds the garden and then cooks what comes out of it, and the homepage stops at the garden.
The kitchen half already lives three screens down your own page. The repair moves it above where a stranger starts reading.
The Brand Repair rewrites the hero, delivered in 2 business days.Get The Brand Repair
Six dimensions of brand
the brand you claim vs the brand you show01 02 The Onliness
opportunityThe site never claims the one thing that actually separates you.
03 The Territory
opportunityHomeowners, schools and nonprofits get equal weight, so nobody feels claimed.
04 Word of Mouth
holdingSix of your last ten customers came from someone telling a friend.
05 Congruency
holdingFood, family and community run through every section, hero to mission.
06 The Proof
holdingYour receipts are real, and they all point at the community wall.
The findings
Ready for action01 Your hero names the place, not what you hand over
Five seconds in, a stranger has you filed as a landscaper.
your homepage heroThe hero reads “A Happier Garden, Right at Home” over “Fresh, Organic, Seasonal”, then three icons: Consultation, Installation, Maintenance. Nothing above the fold says that somebody cooks.
What you should doThe hero stops describing a garden and starts describing the service you run, headline and subline together.
02 The kitchen half of your business is one clause
It is the part no competitor could copy, and it appears once, mid-page.
your homepage services listThe culinary claim sits in a single clause below the three service icons. Read from the top down you are a garden installer with better photography, and installers get compared on price and bed count.
What you should doGive the culinary claim its own place near the top, above the three service icons.
03The findings
Your Teardown looks at your brand across all six dimensions and gives you a sharp analysis. Then it goes deeper on the findings that matter most, showing how each one shapes the way a stranger sees your brand.
// after your Teardown
The Brand Repair
Your homepage has one job: make the right customer stay.
The Teardown gives us the evidence. The Brand Repair takes it from there: the competitors you name, the ones our research finds, and your page as a stranger sees it. What comes back is the finished wording for the first screen of your homepage. A clearer promise, a sharper reason to choose you, and a headline that says the most important thing before a visitor leaves. Ready to paste.
The hero. Not a redesign, not a brand strategy. It makes the first screen of the homepage you already have say the right thing, and it does not stand in for a strategy.
available from your Teardown resultsThe Repair is bought from inside your Teardown results, because that is where the case for it is in front of you. Your findings show what the page is getting wrong, so you can see whether a repair is worth it before you pay for one.
Start a Brand Blueprint within 60 days and the full $497 is credited toward it.30 days · full refund
Learn about the Brand Repair →// where the Teardown fits
The Teardown is free and takes about two minutes. It tells you what your homepage is saying to a stranger right now. Deciding what it should say instead is the Blueprint, and making the change across your brand is the Build.
See exactly where you stand.
You already suspect your website could be doing more for you. The Teardown shows you exactly where: in minutes, for free, no catch in the fine print.
Results land on screen the moment you finish, with a copy in your inbox.
// six questions. one honest answer.