Give your company a direction to rally around.
Everyone has ideas for your next campaign. The Brand Blueprint helps you decide which fit, with a shared direction for what you want your company to be known for.
I research your business, competitors and market, then bring you a recommended direction. You and I discuss and choose it together. I write the final strategy and copy, with a communication plan your team can use.
// $4,997 · one payment · 2 weeks after the strategy session
The Brand Blueprint
One direction. Every decision.
Every customer interaction builds your brand. A clear strategy gives your team a way to judge the next marketing idea and the experience it promises, from service and training to design and product choices.
Illustrative example · a fictional furniture maker
This fictional maker chooses to be known for furniture people can keep for years. Solid wood, replacement parts and repair guides make that commitment real. Each marketing task has a job in explaining it.
Pick the next marketing task
A generic starting point
“Five ways to refresh your dining room.”
Example post opening
“Scratched the table? Here’s how to refinish the top and keep using it.”
Useful care advice shows what repairability means after the sale. The post gives customers a way to keep a product they already own.
The homepage makes the promise. The product page shows the construction. The care posts help owners keep it. The business has to supply the parts and support that make the promise true.
Chad has a rare knack for blending real innovation with AI-powered research and sharp market insight, with genuine human listening. It’s clear Chad is invested in his clients actually succeeding. That energy pushed me to make a strategic shift I’d been putting off for far too long.
What's in the Blueprint?
Your brand strategy, supporting research, finished homepage copy and social media plan.
Your digital Blueprint organizes the strategy and research into sections in your account, ready to revisit as you work. You also receive a PDF to save, print or share with your team.
Brand strategy
The idea your company can rally around, your position and your message. A shared brief for deciding which work supports the direction you and I choose.
Homepage copy
Your homepage opening: headline, supporting text, button and reassurance. Plus a written services or products section for the homepage.
Social media strategy
A 12-month communication strategy for each social platform you list. A purpose for each platform, with written example posts to show the strategy in use.
Explore the Blueprint sections
01Executive Summary
The chosen direction, why it fits your business, and what changes next.
A shared reference for explaining the direction and making decisions as a team.
02The Competitive Landscape
What competitors promise, how they back it up, and where your business can stand apart.
The evidence behind a position you can credibly take.
03The Outside View
What a prospective customer finds when they look up your business.
See where your public presence supports or contradicts the message you want to send.
04The Punk Move
The central idea you choose with me for your brand, grounded in the research and your goals.
An idea your company can rally around and a reason for customers to choose you.
05Future State
How the chosen direction could change your website, offers and communications.
A reference for judging whether future work fits the brand.
06The Brief
Who you serve, what you promise, and how the brand should express it.
Give your designers, writers and team one brief to work from.
07Message Architecture
A 12-month communication strategy for each social media platform you list.
A purpose for each platform, with communications that build toward the same brand.
08Copy Direction
Your homepage opening, a services or products section, and example posts for each listed social platform.
I write the final copy so you can see and use the strategy in practice.
09The Brand Build
The design and implementation projects that would put your strategy to work.
Possible next projects, scoped and priced separately from the Blueprint.
How I build your Blueprint.
what happens next
The discovery call
After purchase, you meet with me for 30 minutes. You tell me what you sell, who you serve, and where you want the business to go.
The research
My custom AI-powered research tool investigates your company, competitors and market. I look for an opportunity that connects your ambitions with what customers already value, then develop my recommendation.
The strategy session
In a one-hour session, I present the recommended idea and its evidence. You bring your perspective, question the fit and choose the strategic direction with me.
Your finished Blueprint
I write the final strategy, homepage sections and example posts. Your digital Blueprint and PDF arrive 2 weeks after the strategy session. Once you've had time to go through them, you can schedule an optional one-hour Blueprint review with me.
Questions about the Blueprint.
What will the strategy help my company decide?
What you want the business to be known for, which customers you serve, and what that means for your message and marketing plan. The direction also gives your team a basis for judging whether the customer experience supports the promise. Your company makes and carries out the operational decisions; the Blueprint supplies the strategy, specified copy and communication plan.
Who researches the business, and who writes the copy?
My custom AI-powered research tool gathers and analyzes evidence about your company, competitors and market, including available customer feedback. I connect that evidence with your ambitions, recommend a direction, and write the final strategy and copy. You receive the supporting research with the recommendations.
What do you need from me?
Your perspective on the business, your goals, and feedback on my recommendations. You and I start with a 30-minute discovery call, then meet for a one-hour strategy session to decide on your brand's direction. After delivery, you can also schedule an optional one-hour Blueprint review with me.
Is this a full website rewrite or redesign?
No. I write your homepage opening and a services or products section for the homepage. Full website copy, visual identity and website development are scoped separately.
Does the social strategy include a year of written posts?
You receive a 12-month communication strategy and written example posts for each social platform you list. Ongoing post writing, publishing and account management are separate.
When will I receive the Blueprint?
The final Blueprint arrives 2 weeks after your strategy session with me, as a digital Blueprint in your account and a downloadable PDF. The discovery call and research happen before that session.
How do I pay?
One payment of $4,997 by card. After checkout, you book your discovery call. There is no subscription or retainer.
What if I'm not happy?
Email me within 30 days and I'll refund you in full.
Give your marketing a clear direction.
Give your team a shared idea to work toward and a way to judge what belongs in the plan. Build toward a business customers recognize, seek out by name and choose for reasons beyond price.